Praca Regional Marketing Manager okolice Krakowa, Wagram Consulting, Marketing i PR - oferty pracy Jobexpress.pl

Oferta nieaktualna

At the moment Polish branch of the Global Company - is searching to recruit:

Position- Regional Marketing Manager –

Localization: 40 km from Kraków, Małopolskie

Wymagania

• Fluent command of the English and Russian allows you to act with self-assurance also in international projects.
• Managing the marketing budget according to overall objectives and sales ambitions for the region
• Ensuring sales and marketing work together- therefore working closely with Managing Director & Sales Directors, as well as other key stakeholders in the region
• Active member of the global marketing team, bringing new ideas to the table
• Working with Global Marketing Director on strategic marketing- development of global priorities and key campaign messages
• Ensuring economies of efficiency for the region- co-ordinating activities where relevant across the wider WE region

Obowiązki

• Developing the corporate and product brands in the region and critically, managing the transition from the current brand structure to the new one company branding strategy under the new brand
• Contributing to sales ambitions for the region, through strategic marketing planning & implementation
• Implementation of the global marketing and branding strategy
• Development of an Integrated Sales & Marketing plan for the region in collaboration with the region’s commercial leadership team
• Implementation of the Integrated Sales & Marketing plan for the region
• Management of all digital marketing for the region, ensuring an effective permissions strategy is introduced and that we maximise power of e-marketing tools
• Customer Education & Seminar programme for the region (in line with Global programme)- increasing Client’s Knowledge level competences internally and on market (as a global KPI)
• Developing a customer segmentation & target market strategy to accelerate sales
• New product penetration through strategic campaigns and product launches
• Wholesaler communications, POS & sales promotions in agreement with Sales Director
• CRM- development & implementation
• PR & Media planning
• Campaign management- localisation & adaptation of global campaigns
• Sponsorship & Promotions
• Ensuring up to date technical, sales and marketing materials
• Exhibitions & Trade Fairs
• Managing internal communications within the region
• Feeding market insight into global Business Development (e.g. for New product development ideas)
Analysing and assessing market and industry trends
• Ensuring company has a strong presence in all relevant trade and industry associations
• Managing agency relationships, both with strategic Global Partner and local partners
• Measuring the effectiveness of marketing across all activities- developing and implementing global and regional KPIs, adapting activities accordingly